WHAT IS ESSENTIAL FOR A SUCCESSFUL LOYALTY REWARDS PROGRAM?
12/11/2015 04:02:00 PM
It
is essential to maintain a profound customer - firm relationship to
keep your business moving in a strong pace. On this present age
consistent customer experience is the fundamental for customer
retention. In order to make the customer experience invariable it is
vital to adopt a loyalty program that controls the customer spending
traits. Restaurateurs have started understanding the sole purpose
behind an effective loyalty program which is the process of
identifying the loyal customers and rewarding them in order to
continue their bond with the particular establishment. Loyalty
programs may also contribute to the promotion of a particular item.
When offered with specials and items that you want to promote as a
reward for regular customers, marketing, advertising and rewarding
can be done altogether.
The following article talks about everything you need to know in order to build an effective rewards program.
The following article talks about everything you need to know in order to build an effective rewards program.
1.
CUSTOMER SATISFACTION
Loyalty
rewards play a major role in customer satisfaction and it is
essential to build a reliable customer experience every time they
visit your restaurant. Make your loyalty rewards advantageous and
favorable that might earn you their trust. It is true that most of
the customers spend more in the restaurants that offer them with
loyalty rewards for their frequent visits. And most of the customers
willingly sign up when they are offered with rewards program which
makes them feel that they benefit from their spending. An attractive
and effective loyalty program increases the visit rate. The customers
are more likely to recommend the particular restaurant with such a
program to more of their acquaintances.
During certain busy hours make the points into double for the
customers who come to eat at that time.
It is also necessary for a restaurateur to understand that not all the customers are equal. Not all the customers can be supplied with the same amount of rewards. As it will end up in losing the loyal ones. The difference between the most profitable and reasonable customers need to be understood. And the rewards have to be given accordingly to avoid wasting the resources and letting the most profitable customers become more loyal.
2. TYPES
OF THE LOYALTY REWARDS
2.1.
POINT SYSTEM
- Point system is the most commonly used rewards program. Every time the customer visits the restaurant he/she gains points and based on the points gained the customer receives the reward.
- It may be a discount, a freebie offer or a special reward.
2.2.
TIRE SYSTEM
- Tire system is a type of program that offers customers with rewards during their first visit as a gratitude for their participation.
- The customers can be offered with more valued rewards as they come back frequently and make them a repeat customer.
2.3.
MEMBERSHIP CARD
- The customers are provided with either a gift card or a loyalty card using which the customers can pay their bills every time they visit.
- Every time when customer uses the membership card the rate of usage can be kept track of. And when the maximum rate is attained the customers can be rewarded.
2.4.
PUNCH CARD
- The customers receive a punch on their card at each visit. And once the maximum punch is received they can be rewarded.
- For example, If they have received 5 punches, they can be offered with a free starter.
2.5.
RECEIPT
- In the receipt given to the customers, the link to the particular website can be displayed. Through which they can take a look at the special items of your place. They can be offered with a free item, the next time when they return with the same receipt.
2.6.
NON-MONETARY PROGRAMS AND PARTNERING WITH OTHER COMPANIES
- Some people may look for a non-monetary rewards i.e that they want a program where the points earned does not depend on the dollars spent.
- Partnering with other companies you can provide them with deals and offers of your partners which may be useful for your patrons.
- For example : During the loyalty rewards time the customers can be given a coupon that can be used in other grocery shop, using which they can do free shopping under the limit specified in the coupon.
2.7.
GAME CARD
- It is interesting and based for fun loving people. Once the customers reach the particular limit of orders they are allowed to play an interesting game which gives them the chance of winning a discount or a free dessert or other stuff.
3.
ACCESSIBILITY
It
is very essential to
keep the rewards program simple and easily accessible.
Earlier
people loved carrying plastic loyalty cards or coupons as a reward.
At the present time people are not interested and spend less time in
such a program . And today the best are the restaurants that have a
loyalty program that is effortless and engaging. Most of the surveys
on loyalty rewards program says that the majority of people opt for
rewards program based on point system which may not be skeptical.
4. AN EFFECTUAL ALTERNATIVE TO OLD-FASHIONED REWARDS PROGRAM
It
is essential for every restaurant to choose an independent loyalty
program which is attainable for the customers. Adopting a tool
is indispensable through
which you can drastically gain popularity through the loyalty
program features that enables a simple registration process through
phone number without annoying the customers and sending promotional
and rewards messages directly to the customer's smartphone
eliminating the need to carry cards. The tool must be connecting both
the customer and the owner, where the owner can track the loyal
customers and send them free discounts on special occasions. It
should enable an easy survey at the end. Because once the
customer feedback are
known and rectified it will benefit you throughout.
So, to know which tool can provide you with such an accessibility feature click in to www.thetouchmenu.com . FiBi, an electronic menu integrated with rewards program which allows single click sign up for rewards program at the table itself which is sure to please the customers with minimal work from their side and permitting the restaurateur to analyse and keep track of the patron's details and send promotional and discount messages to the loyal ones using the free web tool, as successful rewards program depends on customer data and FiBi makes that process certainly possible in an easy way.
So, to know which tool can provide you with such an accessibility feature click in to www.thetouchmenu.com . FiBi, an electronic menu integrated with rewards program which allows single click sign up for rewards program at the table itself which is sure to please the customers with minimal work from their side and permitting the restaurateur to analyse and keep track of the patron's details and send promotional and discount messages to the loyal ones using the free web tool, as successful rewards program depends on customer data and FiBi makes that process certainly possible in an easy way.
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